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Johnny Cassell & Dayle Best – Do Looks Matter?

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Johnny Cassell and Dale Best - Do Looks Matter

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Hey guys,

Today I’m bringing in a former colleague and style guru to talk about clothing, confidence, and creating a look.

Dayle Best is one of the best personal stylists in London, and it’s always an honour getting to sit down and pick his brains about what makes people tick when it comes to picking clothes. People perceive and become attracted to overall looks and approaches, not garments.

Who is Dayle Best?

Dayle is a former colleague of mine who has sat down with my clients and helped them redefine their personal brand for many years.

He’s a top-tier stylist who helps men refine their image and define their look. But simply helping people buy new clothes isn’t his aim – instead, he gives them the skillset to come up with their own style and be self-sufficient in expressing themselves through what they wear.

Dayle aims to take individuals on a journey through their confidence, which is why he played a key role during my outfit.

He grew up in Hackney in the Eighties, where style was king and played a huge role in dancing, music, and culture. After studying footwear at college, he began designing it himself.

Dayle became attracted to creating clothes and looking a particular way without needing the means to do so. His mum taught him how to make various items of clothing, bringing patterns home from Woolworths (RIP) and learning how to play with them and move the designs around.

What you can learn from this episode

While some people dismiss the idea of having a strong image as “shallow” or “surface level”, how you present yourself to the world is central to defining how people see you and the way you feel.

A snappy outfit won’t make you a better person by default, but it will allow you to show the world who you are and control the perceptions of others.

In this week’s instalment, you’ll also learn about:

  • How he developed his passion for styling and designing
  • What he’s learning through working with people and helping them dress and accessorise
  • What the process looks like for placing yourself in someone else’s mindset
  • The importance of reference points and mood boards in compiling an image
  • His tips for wardrobe management
  • How to account for different body shapes in your dress sense, whatever size you are
  • Taking inspiration for your style from the world outside your window
  • The role that style plays in his projection of confidence
  • Why style is a woman’s language – and why knowing how to speak it is important for generating attraction
  • Why styling is a good way to grab “me time” for yourself
  • How style is a relationship with your inner self
  • Why the garment doesn’t make the man – the image does
  • How men who are not traditionally attractive can step their game up via their wardrobe choices
  • Why style is not just about what you wear, but how you wear it
  • And much, much more.

For more chats with inspiring, educational guests, visit my YouTube channel.

Dayle Best & Johnny Cassell talk Styling

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